SEO keywords play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a word or phrase that individuals input into web browsers when they are searching for a certain service, product or information. SEO heavily is based on the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to connect what users are searching for to the content that read more your website is providing. Cleverly using these keywords will help lure the right audience and enhance the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords demands a balance. You will want to include relevant keywords to get the attention of search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are points where search engines often look.

It's also essential to choose keywords that align with your target audience. This means understanding their language, their search behaviors and their demands.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a vital tool to succeed in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.